Neologisms successfully spread by marketers (again)

[RonButters at AOL.COM]

In a message dated 10/21/06 11:35:09 AM, RonButters at AOL.COM writes:


> In a message dated 10/20/06 11:54:51 PM, mcovarru at PURDUE.EDU writes:
> 
> 
> > Nobody can even think of another word other than the
> > brand name for moving stairs. 
> >
> 
> How about "moving staircase"? Cf. "moving walkway," a parallel compound (if
> it has a single-word synonym, I can't think of it).
> 

Also, the literature on American trademarks usually lists escalator as a 
generic term, not a brand name, though it may once have been a TM.

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