Trademarks Lexis and Lexus (was nexis is baffling)
Jonathan Lighter
wuxxmupp2000 at YAHOO.COM
Mon Apr 9 12:13:15 UTC 2007
It is popularly believed in the ad and marketing industries that X is the most interesting and enticing letter you can use (I never spell "sex" without it.) Contrariwise, Q is the least appealing.
So always try to use an X and avoid a Q. If you can suggest some appealing word with it, like "sex" or luxury" (but definitely not "tax" or "Xerxes"), so much the better.
JL
"Douglas G. Wilson" <douglas at NB.NET> wrote:
---------------------- Information from the mail header -----------------------
Sender: American Dialect Society
Poster: "Douglas G. Wilson"
Subject: Re: Trademarks Lexis and Lexus (was nexis is baffling)
-------------------------------------------------------------------------------
> Speaking of "Lexus".....what is it supposed to mean, if anything?
Nothing specific, says the Wiki article, and I see no reason to doubt that
offhand.
http://en.wikipedia.org/wiki/Lexus
Not that it says Lexis-Nexis got an injunction at one point against the
Lexus brand name.
-- Doug Wilson
--
No virus found in this outgoing message.
Checked by AVG Free Edition.
Version: 7.5.446 / Virus Database: 268.18.26/751 - Release Date: 4/7/2007 10:57 PM
------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org
---------------------------------
Don't get soaked. Take a quick peek at the forecast
with theYahoo! Search weather shortcut.
------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org
More information about the Ads-l
mailing list