Trademarks Lexis and Lexus (was nexis is baffling)

[Jonathan Lighter]

It is popularly believed in the ad and marketing industries that X is the most interesting and enticing letter you can use (I never spell "sex" without it.)  Contrariwise, Q is the least appealing.

  So always try to use an X and avoid a Q. If you can suggest some appealing word with it, like "sex" or luxury" (but definitely not "tax" or "Xerxes"), so much the better.

  JL


"Douglas G. Wilson" <douglas at NB.NET> wrote:
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Sender: American Dialect Society
Poster: "Douglas G. Wilson"
Subject: Re: Trademarks Lexis and Lexus (was nexis is baffling)
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> Speaking of "Lexus".....what is it supposed to mean, if anything?

Nothing specific, says the Wiki article, and I see no reason to doubt that
offhand.

http://en.wikipedia.org/wiki/Lexus

Not that it says Lexis-Nexis got an injunction at one point against the
Lexus brand name.

-- Doug Wilson


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