Dialect awareness on commercial radio

[Laurence Horn]

Wawa, a convenience store chain in the Northeast, is currently
promoting their holiday special, chocolate caramel coffee. (They
acknowledge it's "decadent", but their markets are in blue states,
after all.)  The commercial spots they're running for this promotion
on the radio feature a song sung by their Merry Elves (no doubt
earlier laid off by Keebler), which is interrupted by the following
debate between two of the elves:

Elf #1, soloing on last line of song: "...with chocolate and caramel
[kaer@'mEl]!"
Elf #2: "I think it's pronounced ['karm at l]."
Elf #1: "It depends on what part of the North Pole you're from."
Elf #2: "I grew up in the Toy District."
Elf #1: "I was raised by polar bears."
Elf #2: "Oh, *that* explains it."

Get those dialectological field research proposals in to the NSF
ASAP, before global warming!

LH

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