pepsi offers "more happy"

[Mark Peters]

I'm reminded of a Buffy expression that I love: "give one a happy," which has a definite sexual association on the show but can be used to describe anything good.

  For example: This sushi is giving me a big happy. Guess I need a Pepsi too if I want multiple happies.

  See Michael Adams' wonderful Slayer Slang for a lot more on this.

  Mark

Douglas Kenter <dwkenter at GMAIL.COM> wrote:

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Sender: American Dialect Society
Poster: Douglas Kenter
Subject: pepsi offers "more happy"
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A new advertising push from PepsiCo comes with the slogan, "More
Happy," which I think is intended to mean something like "More
Happiness" rather than "Happier," though the meaning could be along
the lines of:

"Pepsi makes you more happy."

And, though somewhat odd, "More Happy" does seem a bit more coherent
and clever to me as a slogan than "More Happiness" or "Happier" would
be.

Still unexplained is the motivation behind the orthography of the
recent Will Smith movie, "The Pursuit of Happyness"


Doug Kenter

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