Benjamin Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Sat May 5 01:45:08 UTC 2007

An unfortunate blend...

Yum! Brands' offer to pay $1 million to the winner of the Kentucky
Derby if it beats Barbaro's 6½-length winning margin drew lukewarm
reactions yesterday from previous victors.
Derby-winning horsemen agreed that it was unlikely any rider would
push a runner just to get a piece of the bonus, which would be split
evenly among the owner, jockey, trainer and NTRA Charities Barbaro
Memorial Fund
The bonus is "a great gesture, but if I was the rider of the winning
horse in the Kentucky Derby and I came to the last sixteenth of a mile
with horse in hand, knowing I was going to win anyway, I would be
thinking of the Preakness (Stakes) and the Triple Crown, not about a
million-dollar bonus," said jockey Gary Stevens, a three-time Derby
Yum, the Louisville-based parent of KFC, Taco Bell, Pizza Hut and
other fast-food chains, joined with Churchill Downs yesterday to
announce the bonus. Playing on types of bets like the superfecta and
perfecta, the company is calling the bonus the "Yumfecta."

King Kaufman of Salon discusses criticism of the promotion and
jokingly suggests a demonstration to protest "the spectacularly
annoying word Yumfecta":

--Ben Zimmer

The American Dialect Society - http://www.americandialect.org

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