"Slim Jim" snack (Philadelphia, 1953)

[Bapopik at AOL.COM]

_http://www.coachwyatt.com/Mar01.html_ (http://www.coachwyatt.com/Mar01.html)
Adolph "Al" Levis, died Tuesday. He was 89. So who was Al Levis? Only the
inventor of the Slim Jim, the man who provided nourishment of a sort for those
of us who stayed late in places that didn't offer much else in the way of
food,  that's all.

Mr. Levis dropped out of high school during the Depression and built a
business, operating out of his garage, of selling pickled pigs feet, tomatoes  and
cabbages to Philadelphia bars and delicatessens.
Sometime in the 1940's, he and partner Joseph Cherry had a Philadelphia meat
packer make a long, thin, easy-to-eat dried beef stick for snacking. He named
it  Slim Jim, its logo of a guy in top hat and tails reflecting Mr. Levis'
hopes of  making it something of an upscale hors d'oevre.
He never came close. Although nowadays more and more Slim Jims are sold, in
convenience stores, at first they were staples of bars, stored in big jars of
vinegar. Eventually, the vinegar was dispensed with altogether, and the
sticks  were stored, standing on end, in the large jars provided by his company.
Trust  me - they provided many a late-night snack for those in dire need of
something  to eat when everyplace else was closed.
By the 1950's, Cherry-Levis Food Products began wrapping the Slim Jims
individually in cellophane.
You and I ate enough of them that in 1967, Mr. Levis sold the company to
general Mills for some $20 million.
...
...
(TRADEMARK)
    Word Mark SLIM JIM
Goods and Services (CANCELLED) IC 029. US 046. G & S: Sausage. FIRST USE:
19531200.  FIRST USE IN COMMERCE: 19531200  Mark Drawing Code (1) TYPED DRAWING
Design Search Code   Serial Number 72118332  Filing Date April 21, 1961
Current Filing Basis 1A  Original Filing Basis 1A  Registration Number 0746284
Registration Date March 5, 1963  Owner (REGISTRANT) Cherry-Levis Food Products
Corporation CORPORATION  PENNSYLVANIA 1411 S. SYDENHAM ST. Philadelphia
PENNSYLVANIA
(LAST LISTED OWNER) General Mills, Inc. CORPORATION DELAWARE  Minneapolis
MINNESOTA  Assignment Recorded ASSIGNMENT RECORDED  Type of Mark TRADEMARK
Register PRINCIPAL  Affidavit Text SECT 15. SECT 8 (6-YR).  Renewal 1ST RENEWAL
19830614  Live/Dead Indicator DEAD  Cancellation Date December 6, 2003

...
...
(TRADEMARK)
    Word Mark SLIM JIM
Goods and Services IC 029. US 046. G & S: DRY SMOKED SAUSAGE, BEEF JERKY [ ,
VINEGAR  PICKLED SAUSAGE, PICKLED PIGS KNUCKLES AND PIGS FEET, AND VINEGAR
PICKLED  EGGS ]. FIRST USE: 19680100. FIRST USE IN COMMERCE: 19680100  Mark
Drawing Code (1) TYPED DRAWING  Design Search Code   Serial Number 72346805  Filing
Date December 22, 1969  Current Filing Basis 1A  Original Filing Basis 1A
Registration Number 0897953  Registration Date September 1, 1970  Owner
(REGISTRANT) GENERAL MILLS, INC. CORPORATION DELAWARE NUMBER ONE  GENERAL MILLS BLVD.
MINNEAPOLIS MINNESOTA 55426
(LAST LISTED OWNER) GFI HOLDINGS, INC. CORPORATION BY ASSIGNMENT  CALIFORNIA
One ConAgra Drive Omaha NEBRASKA 68102  Assignment Recorded ASSIGNMENT
RECORDED  Attorney of Record MICHAEL E. WEDDINGTON  Prior Registrations 0746284  Type
of Mark TRADEMARK  Register PRINCIPAL  Affidavit Text SECT 15. SECTION
8(10-YR) 20010519.  Renewal 2ND RENEWAL 20010519  Live/Dead Indicator LIVE
...
...
(TRADEMARK)
    Word Mark SLIM JIM
Goods and Services (CANCELLED) IC 030. US 046. G & S: Baking Products-Namely,
 Pretzels. FIRST USE: 19221106. FIRST USE IN COMMERCE: 19221106  Mark Drawing
Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM  Design Search Code
 Serial Number 71172791  Filing Date December 1, 1922  Current Filing Basis
1A  Original Filing Basis 1A  Registration Number 0172475  Registration Date
August 28, 1923  Owner (REGISTRANT) York Pretzel Bakery CORPORATION PENNSYLVANIA
Corner of  Pattison and M. & P. Railroad York PENNSYLVANIA
(LAST LISTED OWNER) General Mills, Inc. CORPORATION DELAWARE  Minneapolis
MINNESOTA  Assignment Recorded ASSIGNMENT RECORDED  Type of Mark TRADEMARK
Register PRINCIPAL  Renewal 3RD RENEWAL 19830828  Live/Dead Indicator DEAD
Cancellation Date May 29, 2004



************************************** See what's free at http://www.aol.com.

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org