"Location, location, location": a proverb?

Benjamin Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Tue May 29 03:01:56 UTC 2007

On 5/28/07, James Harbeck <jharbeck at sympatico.ca> wrote:
> A related reference, one that has a bit of currency and usage in
> other contexts but so far not nearly as much as the X3 one, is from
> the movie _Fight Club_: "The first rule of Fight Club is - you do not
> talk about Fight Club. The second rule of Fight Club is - you DO NOT
> talk about Fight Club." Referential instances similarly have a first
> two rules in which the second repeats the first, usually
> emphatically.

Arnold Z. has blogged about this snowclone too, of course.


--Ben Zimmer

The American Dialect Society - http://www.americandialect.org

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