you dudes = "you guys"

Arnold M. Zwicky zwicky at CSLI.STANFORD.EDU
Sun Nov 25 18:39:44 UTC 2007


On Nov 25, 2007, at 10:20 AM, Larry Horn wrote:

>> There's a somewhat unsettling series of commercials for Bud Light
> these days in which a series of vignettes is shown to which a (male)
> character or voice-over intones "dude" in each case, typically in
> situations in which no term of address reading is possible.  That's
> the total audio track, just "dude...dude...dude...dude..."  Maybe you
> have to be young, and/or someone who doesn't mind drinking Bud Light,
> to appreciate it.

there's been a fashion for this stuff for several years.  some
commentary by Mark Liberman on Language Log from three years ago:

  http://itre.cis.upenn.edu/~myl/languagelog/archives/001707.html

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