Delta airline's guaranteed lowest fare?

[William Salmon]

> What the d---l does this mean?  From an ad in today's New York Times
> (last page of section A, New England Edition):
>
> "Visit delta.com to book the lowest fare guaranteed or your money back.*
>
> "* The lowest fare is the lowest Delta fare for the requested
> itinerary and travel dates on delta.com at the time of inquiry.
> Restrictions apply to the refund offer. Visit delta.com for details."
>
> Is this really the nonsense that if you go to delta.com and it tells
> you what is the lowest fare Delta has available at that instant, if
> you book that fare you will get it?

This is also an impressive sentence! :-)




That's surely the minimum level
> of service I'd expect.  The first sentence above seems intended to
> lead one down the garden path of assuming the Delta's fares will be
> low *compared to other airlines*.
>
> Or does it simply mean that as compared to telephoning a Delta ticket
> agent, or using a travel agent, the delta.com fare will be no
> higher?  I would think if they meant that, they could have said it.
>
> Joel
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



~Will Salmon

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org