trump = 'demonstrate'

Mark Mandel thnidu at GMAIL.COM
Wed Jun 18 23:52:15 UTC 2008

      On a corporate level, Harrah's is in the process of picking an
Hispanic agency of record, selecting from two finalist ad agencies,
with a decision expected within the next two to four weeks, Mr. Turman
      The move "really trumps our commitment to Hispanic marketing,"
Mr. Turman says. "We're diving headfirst into it.", last 2 paragraphs of text

Or maybe he means it as = "trumpet" 'announce loudly'.

Mark Mandel

The American Dialect Society -

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