silly adverts

[Laurence Horn]

At 10:29 AM -0400 10/27/08, Alison Murie wrote:
>When "pre-owned" caught my attention some years ago, I thought it
>sounded pretty silly, & was just a sort of trial balloon,but ADS
>people had known of it for quite a while then.  Now I see "Certified
>Pre-owned" installed in pretty permanent-looking letters on a car
>agency in our town.This strikes me as beyond silly.
>AM
>
Yeah, "pre-owned" cars sell for a few thousand more than used cars,
and of course draw a (financially and psychologically) different
clientele.  BMW has been pushing "certified pre-owned" in their
commercials for a while; I assume such a car is certified even though
pre-owned/used, rather than that BMW is certifying it's not new...

LH

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