7-Eleven

[Charles Doyle]

The most recent _Newsweek_ contains an article "Stealth Health for Kids"; quoting "behavioral economist" David Just of Cornell U:  "Removing food choices is a good solution until they [school children] graduate or until they go to 7-Eleven on Saturdays" (p. 46).

I was unfamiliar with "7-Eleven" being used generically and abstractly (without "the" or "a" or a pluralizing "-s") for 'convenience store'.  Is that usage common somewhere?  (The phrase "go to 7-Eleven" gets a couple of thousand Google hits.)

--Charlie
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