'Bow' = "introduce"?

[Damien Hall]

Noted in this article from _Home Media Magazine_, 9 July 2009:

'Animax Bows Foreign-Language iPhone App for Toddlers'

http://tinyurl.com/bow-introduce

I'm assuming this is a verbalisation of _bow_ /baU/, on the basis of _take
a bow_ 'enter the scene' - I've heard it before, though, and it's not in
OED or MW online. Has anyone else heard it?

Damien

--
Damien Hall

University of York
Department of Language and Linguistic Science
Heslington
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