portmanteaus / emerging suffixes

[Arnold Zwicky]

caught a commercial with "shopportunity" (portmanteau of "shop" and
"opportunity") in it recently, and then googled up some more
instances, including the book title _Shopportunity!: How to be a
Retail Revolutionary_ (by Kate Newlin).

in this search, i came across "trenchtastic" (wonderful trenchcoat
bargain on a shopping expedition).  Ben Zimmer posted on -tastic words
here on 1/21/05:
   http://listserv.linguistlist.org/cgi-bin/wa?A2=ind0501C&L=ADS-L&P=R14433

Ben started with -tacular words (on the occasion of Grant Barrett's
adding a -tacular entry to DTWW; there are now this entry and 14
specific X-tacular words).  Ben suggested that -tastic words ("fun-
tastic" in particular, which goes back at least to 1939) were models
for -tacular words.

arnold

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