"Bruce sale"?

[Alison Murie]

On Jun 15, 2009, at 10:00 AM, Mark Mandel wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Mark Mandel <thnidu at GMAIL.COM>
> Subject:      "Bruce sale"?
> -------------------------------------------------------------------------------
>
> While driving along Lancaster Ave. in Phila. yesterday, I saw a
> store with a
> sign on the sidewalk advertising simply "BRUCE", and a couple of
> blocks
> later another sign for "BRUCE SALE". I have no idea what these were
> about,
> nor do I remember what the stores were selling. Google yields nothing
> helpful. Does anyone know?
>
> --
> Mark Mandel
>
I have a very faint recollection of hearing this used as meaning
"new," or "like new," in my childhood.  OTOH,
it could be a sale to raise money for Bruce, a local needing it.
AM

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