vook (video + book)

[Laurence Horn]

At 8:12 AM -0500 10/1/09, Dennis Baron wrote:
>I saw that, and wondered how to pronounce it?
>Does it rhyme with book? (I know, cook, look,
>took, rook). Because for some reason my initial
>response was to rhyme it with spook or nuke.
>____________________

I'm sure it's "vook".  Then there's the spinoff
for the senior market featuring larger print and
easier to use digital controls, the "biddy-o".

LH



>Dennis Baron
>Professor of English and Linguistics
>Department of English
>University of Illinois
>608 S. Wright St.
>Urbana, IL 61801
>
>office: 217-244-0568
>fax: 217-333-4321
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>http://www.illinois.edu/goto/debaron
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>read the Web of Language:
>http://www.illinois.edu/goto/weboflanguage
>
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>
>
>
>On Oct 1, 2009, at 7:46 AM, Benjamin Zimmer wrote:
>
>>---------------------- Information from the
>>mail header -----------------------
>>Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>Poster:       Benjamin Zimmer <bgzimmer at BABEL.LING.UPENN.EDU>
>>Subject:      vook (video + book)
>>-------------------------------------------------------------------------------
>>
>>>From today's Times:
>>
>>---
>>http://www.nytimes.com/2009/10/01/books/01book.html
>>On Thursday, for instance, Simon & Schuster, the publisher of Ernest
>>Hemingway and Stephen King, is working with a multimedia partner to
>>release four “vooks,” which intersperse videos throughout electronic
>>text that can be read — and viewed — online or on an iPhone or iPod
>>Touch.
>>---
>>
>>The term was first used in the Times back in
>>April, but then it was capitalized:
>>
>>---
>>http://www.nytimes.com/2009/04/05/business/05stream.html
>>Mr. Inman, a successful Silicon Valley entrepreneur, calls this
>>digital amalgam a “Vook,” (vook.tv) and the fledgling company he has
>>created with that name just might represent a possible future for the
>>beleaguered book industry.
>>---
>>
>>Possibly modeled on "blook" (blog + book), a blend that's been around
>>since 2002.
>>
>>
>>--Ben Zimmer
>>
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