vook (video + book)

[Joel S. Berson]

At 10/1/2009 09:12 AM, Dennis Baron wrote:
>I saw that, and wondered how to pronounce it? Does it rhyme with book?
>(I know, cook, look, took, rook). Because for some reason my initial
>response was to rhyme it with spook or nuke.

Or voodoo.  As I later read in Alison Murie's post.

Or kook, as Benjamin Zimmer points out:
>The blog Name Wire says:
>---
>http://www.namedevelopment.com/blog/archives/2009/04/taking_a_look_a.html
>It may be ground breaking technology, but the name itself just doesn't fit.
>Vook is supposed to be pronounced like "book," which rhymes with
>"look," but is more naturally pronounced similarly to "kook."
>Thatslight differentiation may be a brand killer.
>It just sounds wrong.

But I wonder whether associations with "kook" or "voodoo" may instead
be the real brand killer.

Joel

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