Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Mon Dec 27 18:42:11 UTC 2010

Another word with a new, nonspecific commercial meaning that depends on
well-established connotations to "do the job."

I'm holding a package containing a "hardshell protective case" made by AT&T
(or "at&t," as they now style it) that is "Compatible with Samsung Strive."
 It's made of plastic and metal.

According to the blurb, it "Features rich, durable material."

Whatever "rich" means in this context, it's a recent development.  I'd
expect it to designate something like "luxurious," perhaps, but the case is
just smooth, low-gloss, black plastic: extremely mundane.


"If the truth is half as bad as I think it is, you can't handle the truth."

The American Dialect Society -

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