live, adj. = "(of entertainment) thrilling"

[Dan Goncharoff]

Thrilling?

Surely by "live" they mean you are watching the same broadcasts you
would be able to watch at home, instead of some previously recorded
(and typically dated) programs.

DanG

On Tue, Dec 28, 2010 at 7:48 PM, Jonathan Lighter
<wuxxmupp2000 at gmail.com> wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> Subject:      live, adj. = "(of entertainment) thrilling"
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>
> This could be the "handcrafted" of tomorrow. At the moment it's chiefly an
> ex. of an ad technique that comes close to ye olde "bait & switch." It
> probably already has a name, though I don't know offhand what it is.
>
> DirecTV offers cable TV channels in flight (on, e.g., Frontier Airlines) at
> six bucks a look.  If you don't slide your credit card, the little screen
> eighteen inches from your eyes just keeps playing the ad (and a few others)
> repeatedly, making it difficult to concentrate on anything but the screen or
> sleeping with your eyes shut.
>
> But the point here is that the ad says, "Enjoy Live TV During Your
> Flight....It's Live TV That You Control....Imagine Live TV at 30,000 Feet.
> We did." But in fact the only reasonably "live" TV you can watch is the news
> on Fox and CNN, and certain live sporting events that may coincide with your
> flight schedule.  Nevertheless the ad also claims that you can "Access 24
> Channels of Live DirecTV and our GPS Live Mapchannel."  Yet few of those 24
> channels are "live TV," and only the two news channels are "live" most of
> the time.  (I didn't notice any little "TM" suggesting that the phrase "Live
> DirecTV" might be a service mark, and thus presumably beyond criticism.)
>
> Some of the TV you can watch really is "live" in the customary sense, but
> most is not.  DirecTV seems to be spotlighting the exceptional and
> trumpeting it as the typical. (See paragraph one.) But "live," in at least
> one of the quotes, must mean something like "really terrific" in addition to
> its "legitimate" TV sense.
>
> HDAS includes this hitherto uncommon meaning ("thrilling, exciting,
> wonderful") from 1978-80. It is nonetheless startling to see it used in an
> advertisement, in cold blood.  Unless it's far more current than I thought.
>
> At any rate, I find it remarkable, but maybe that's just me.
>
> JL
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
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