Jugaad

[Tom Zurinskas]

How is "jugaad" pronounced?  Can't seem to find it.


Tom Zurinskas, USA - CT20, TN3, NJ33, FL7+
see truespel.com phonetic spelling



> ---------------------- Information from the mail header -----------------------
> Sender: American Dialect Society
> Poster: Dan Goncharoff
> Subject: Re: Jugaad
> -------------------------------------------------------------------------------
>
> This reminds me of an ad for Peugeot, played in movie theaters around the
> time of Slumdog Millionaire, of an Indian "playa" converting his boring car
> "into" a Peugeot. Makes more sense now.
>
> DanG
>
> On Sun, Jul 25, 2010 at 1:15 AM, Paul Frank wro=
> te:
>
>> ---------------------- Information from the mail header
>> -----------------------
>> Sender: American Dialect Society
>> Poster: Paul Frank
>> Subject: Jugaad
>>
>> -------------------------------------------------------------------------=
> ------
>>
>> What's jugaad? What's to jugaad? Will the noun and possibly even the
>> verb catch on in global English?
>>
>> Anand Giridharadas explains in a New York Times article:
>>
>> "It is, for one thing, illegal: a truck tossed together, saladlike, in
>> the sheds of northern India, beyond regulators=92 view. Parts from old
>> jeeps are cut and welded and combined with wooden planks to form a
>> chassis. An engine commonly used for irrigation pumps is attached.
>>
>> Actual bells and whistles may be added as adornments, and the wheels
>> are painted by hand.
>>
>> The truck gives India=92s village dwellers a cheap ride: 10 cents for a
>> half-hour journey with a few dozen others. So compelling is their
>> business logic that jugaads have become popular in dowries.
>>
>> The truck may be obscure, but the culture behind it is now a
>> management fad. Jugaad, not as noun but as verb, is suddenly the talk
>> of consulting firms like McKinsey and companies like Best Buy in the
>> United States.
>>
>> The slang Hindi verb 'jugaad,' as translated for managers, means to
>> make something much like a jugaad. It is to be innovative despite
>> scarcity =97 a winning formula for hard economic times. Management gurus
>> cite India=92s ultra-low-cost creations as inspiration: the $800
>> electrocardiogram, the $24 water filter, the $2,500 car, the $100
>> electricity inverter, the $12 solar lamp.."
>>
>> Giridharadas' article is worth reading in full here:
>>
>>
>>
>> Paul Frank
>> Translator
>> German, French, Italian> English
>> Rue du Midi 1, Aigle, Switzerland
>> paulfrank at post.harvard.edu
>> paul.frank at bfs.admin.ch
>>
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>> The American Dialect Society - http://www.americandialect.org
>>
>
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> The American Dialect Society - http://www.americandialect.org
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