Walking the cat

[George Thompson]

>From David Carr's "Media Equation" column in Monday's NYTimes Business section (section B, p. 1 & 8, quoting p. 8, col. 1).

. . . it is much less cost-intensive to build out a new brand than to try to walk back the cat on a legacy business.

What does this mean?  I'm baffled, as is my cat Panurge.

GAT

George A. Thompson
Author of A Documentary History of "The African Theatre", Northwestern Univ. Pr., 1998, but nothing much lately.

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