Least likely to succeed?

[Laurence Horn]

Old Spice has been saturating the airwaves during the NCAA basketball
tournament with its commercials promoting its product by introducing
their own brand-new superduperlative:

"Fresh, fresher, freshest, freshershest"

Yes, "freshershest", although the web hits on it seem to prefer
"freshershist", which doesn't efen look like a superlative:
http://creativereview.co.uk/cr-blog/2010/march/fresh-fresher-freshest-freshershist
http://www.youtube.com/watch?v=4CDmPf4a8I4

LH

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