an American "Cholmondeley"?

[Jonathan Lighter]

Tony Chachere is a spectacled elf in a floppy toque who prepares Tony
Chachere's Famous Creole Seasoning for commercial sale.  He is three or
four inches tall.

That certainly speaks for American diversity, but what is more interesting
is the pronunciation of "Chachere." In fact, Tony's TV commercial turns on
the inability of amateur gourmets to pronounce his name correctly, even as
they enjoy the revolutionary savor of his advanced seasoning.  The tireless
elf must correct each fan personally before he bounds and somersaults
elsewhere.

The Elvish pronunciation of "Chachere" is "SASH-eree."  Few, presumably,
would have thunk.

JL
--
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org