effort = "to try to obtain by effort; to obtain by effort"

[Laurence Horn]

At 5:59 PM -0400 9/9/10, Alice Faber wrote:
>On 9/9/10 5:40 PM, Ben Zimmer wrote:
>>On Thu, Sep 9, 2010 at 5:32 PM, Jonathan Lighter wrote:
>>>
>>>CNN says they're "efforting word from the imam," and that "We haven't been
>>>able to effort (some other thing)."
>>
>>Wonder if it's a CNN-ism. Before going on a CNN panel a few months
>>ago, the producer told me about "other panelists I'm efforting."
>
>It's been two or three years since I've listened to Mike and Mike in the
>morning (ESPN radio), thanks to XM. But they used to always say things
>like "we're efforting that story".
>
I haven't noticed them saying that, but I'll effort to keep an ear or
two open for it.

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