JEEP again

[Jonathan Lighter]

Did Halliburton ever register their 1937 "Jeep"?

JL

On Thu, Sep 23, 2010 at 4:16 PM, victor steinbok <aardvark66 at gmail.com>wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       victor steinbok <aardvark66 at GMAIL.COM>
> Subject:      Re: JEEP again
>
> -------------------------------------------------------------------------------
>
> I don't doubt your claim, up to a point. Jeep became a trade name in
> 1941 and American Bantam and WIllys held the original Army contracts,
> with Ford also playing a role--all vehicles being referred to as
> "Jeep" at one time or another (but not in the model name). Following
> Bantam's design, there were a number of "me-too" vehicles and, I
> suspect, the Dodge in question was one of them.
>
> I just checked USPTO and here's the original Jeep mark:
>
> (EXPIRED) IC 007. US 023. G & S: INTERNAL COMBUSTION ENGINES AND PARTS
> THEREOF. FIRST USE: 19410200. FIRST USE IN COMMERCE: 19430125
> Serial Number   71458642
> Filing Date     February 19, 1943
> Registration Number     0550602
> Registration Date       November 13, 1951
>
> Note the "first use" date. Dodge manufactured in 1941-42, so it almost
> certainly followed that use, not preceded it. The irony is that Willys
> models were not formally labeled as "Jeep" until 1943, which is likely
> what cause the intermediate confusion.
>
> Another twist is that this "first use" is not the earliest. Here's
> another Willys mark:
>
> IC 012. US 019. G & S: AUTOMOBILES AND STRUCTURAL PARTS THEREOF. FIRST
> USE: 19401120. FIRST USE IN COMMERCE: 19430205
> Serial Number   71458520
> Filing Date     February 13, 1943
> Supplemental Register Date       December 10, 1948
> Registration Number     0526175
> Registration Date       June 13, 1950
>
> The first one is now dead, the latter one is still live (owned by
> Chrysler). There is a difference between them--the latter mark is
> labeled "structured text", while the former represents a logo. Either
> way, the "first use" date is important. Neither mark specifies the
> size of car/truck to which it was attached (Jeep was incorporated late
> in 1941 but remained fully within Willys).
>
> The interesting part is that the cartoon copyright holders also took
> out the trademark:
>
> (CANCELLED) IC 016. US 038. G & S: CARTOONS. FIRST USE: 19360326.
> FIRST USE IN COMMERCE: 19360326
> Serial Number   71377004
> Filing Date     April 9, 1936
> Registration Number     0338016
> Registration Date       August 25, 1936
>
> Interestingly enough, this mark was only cancelled in 2008.
>
> VS-)
>
>
> On 9/23/10, Jonathan Lighter <wuxxmupp2000 at gmail.com> wrote:
> >
> > That would make sense if the application of "jeep" to the command car was
> > based on a commercial brand. "Jeep" was not one's brand-name in 1941. It
> was
> > originally folk terminology, and the 1/2-ton car was indeed mfrd. by
> > Dodge:  http://www.od43.com/Dodge_WC-6.html  There were a number of
> models.
> >
> > Both the 1/4- and 1/2-ton vehicles were introduced at roughly the same
> time
> > and bore a vague superficial resemblance. It isn't surprising that the
> name
> > would be applied to either.  The 1/2-ton car was never, so far as I know,
> > called a "jeep" by its manufacturer. Nor was the 3/4-ton version of 1942,
> > which also looked like a giant Willys "jeep":
> > http://www.flickr.com/photos/appleman64/4458200649/ (Note the machine's
> > heroic pose.)
> >
> > The only sense I can make out of the existence of both "peep" and "jeep"
> is
> > that people who used both names first associated "jeep" with the larger,
> > less publicized vehicle.
> >
> > JL
>
>  ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



--
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org