Aphorism: Mode passes; style remains. (Coco Chanel 1965) Question about French version

Garson O'Toole adsgarsonotoole at GMAIL.COM
Mon Aug 15 14:47:51 UTC 2011


I have been asked about a popular proclamation attributed to Coco Chanel:

Fashion fades, only style remains the same.

The most common modern phrasing differs from the earliest version I
have located in an interview with Chanel in 1965. She uses the word
"mode" and not "fashion" in her aphorism. Designer Yves Saint Laurent
also made a similar statement by the 1980s.

Does any list member know if Chanel said something similar in French?
The French WikiQuote does not have a webpage for Chanel. I am
interested in the transition from French to English if such a
transition occurred. (I apologize if this question appears to be off
topic. But I believe that some list members have extensive knowledge
of English and French.)

Here is a list in reverse chronological order of some variant
phrasings. (Some dates have not yet been verified.)

2011 Fashions fade, style is eternal. (attrib Yves Saint Laurent)
2005 Fashion passes; style remains. (attrib Chanel)
1995 Fashion fades. Only style remains. (attrib Chanel)
1994 Fashion fades, only style remains the same. (attrib Chanel)
1985 Fashion fades but style remains the same. (attrib Chanel)
1983 Fashion passes; style remains. (Yves Saint Laurent during an interview)
1977 Fashion passes, style remains. (attrib Chanel)
1965 Mode passes; style remains. (Coco Chanel during an interview)

Here is some additional context for the 1965 cite.

Cite: 1965 November, McCall's, An Interview With Chanel, [Interview
with Gabrielle Chanel conducted by Joseph Barry], Start Page 121,
Quote page 170, Column 4, McCall Pub. Co., New York. (Verified on
paper)

But style should reach the people, no? It should descend into the
streets, into people's lives, like a revolution. That is real style.
The rest is mode. Mode passes; style remains. Mode is made of a few
amusing ideas, meant to be used up quickly, so they can be replaced by
others in the next collection. A style endures even as it is renewed
and evolved.

Thanks for any help you can provide,
Garson

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