Aphorism: Mode passes; style remains. (Coco Chanel 1965) Question about French version

[Garson O'Toole]

Many thanks to Charlie and Chris.

The OED has an entry for "mode" that shows it has been used in English
with a sense derived from the French word for many years.

mode, n.
  II. In senses derived from French.
    7. a. A prevailing fashion, custom, practice, or style, esp. one
characteristic of a particular place or period.

Admittedly, the OED gloss mentions fashion and style, the two words
that the modern aphorism is attempting to distinguish.

OED citations for mode begin in 1642. Here are the cites in 1884 and 1920.

1884    W. C. Smith Kildrostan 69   We are grown To be a sort of
dandies in religion, Affecting the last mode.
1920    Amer. Woman Aug. 7/1   In the neckwear departments the racks
are hung . . with madeup collars which attest the prevailing mode.

Chris Waigl wrote:
> Are you completely certain this interview was conducted
> all in English and not, for example, partly in French with the
> help of an interpreter or by a bilingual interviewer?

Excellent question. I examined the McCall's interview and was unable
to determine if it was conducted in French, English, or a mixture. The
prefatory comments do not indicate the language spoken and do not
mention a translator.

While answering an interview question Chanel mentioned the Duke of
Westminster and indicated that she was able to speak some English
because she did so with him.

(Begin excerpt)
I was lucky to have known the Duke. Fourteen years. That is a long
time, no? He was shy and timid, too, but I have never felt more
protected. He was solid and comfortable. He understood me—except for
my working, of course. He gave me peace. He was generous. He was
simple. We talked half in English, half in French. "I don't want you
to learn English," he said, "and discover there is nothing in the
conversation you hear around us."

The clips I found on YouTube show Chanel speaking only French. The
clips are from interviews performed in 1969 and 1970.

It is possible that the entire McCall's interview was conducted in
French and the interviewer Joseph Barry translated the words into
English. I am not sure. Perhaps Barry was familiar with the English
word "mode" and thought it would be perfect for the translation.

Alternatively, Coco Chanel presented the aphorism while she was
speaking English.

Thanks for pointing out "la mode passe, le style reste". I can find
many instances of this French phrase but oddly none of them appear in
1965 or earlier. This may be an artifact of the poor coverage of
French periodicals in the databases I access.

If someone finds and shares a citation in French or English for this
saying before 1965 that would be very kind.

Garson

On Mon, Aug 15, 2011 at 9:13 PM, Chris Waigl <chris at lascribe.net> wrote:
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> Sender: Â  Â  Â  American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster: Â  Â  Â  Chris Waigl <chris at LASCRIBE.NET>
> Subject: Â  Â  Â Re: Aphorism: Mode passes; style remains. (Coco Chanel 1965)
> Â  Â  Â  Â  Â  Â  Â Question about French version
> -------------------------------------------------------------------------------
>
> On 15 Aug 2011, at 06:47, Garson O'Toole wrote:
>
>> [...]
>> Here is a list in reverse chronological order of some variant
>> phrasings. (Some dates have not yet been verified.)
>>
>> 2011 Fashions fade, style is eternal. (attrib Yves Saint Laurent)
>> 2005 Fashion passes; style remains. (attrib Chanel)
>> 1995 Fashion fades. Only style remains. (attrib Chanel)
>> 1994 Fashion fades, only style remains the same. (attrib Chanel)
>> 1985 Fashion fades but style remains the same. (attrib Chanel)
>> 1983 Fashion passes; style remains. (Yves Saint Laurent during an interview)
>> 1977 Fashion passes, style remains. (attrib Chanel)
>> 1965 Mode passes; style remains. (Coco Chanel during an interview)
>>
>> Here is some additional context for the 1965 cite.
>>
>> Cite: 1965 November, McCall's, An Interview With Chanel, [Interview
>> with Gabrielle Chanel conducted by Joseph Barry], Start Page 121,
>> Quote page 170, Column 4, McCall Pub. Co., New York. (Verified on
>> paper)
>
> Are you completely certain this interview was conducted all in English and not, for example, partly in French with the help of an interpreter or by a bilingual interviewer?
>
> The quote, as a quick google confirms, is noted in French as "la mode passe, le style reste". And in one article at least it is claimed that Coco Chanel was fond of (or rather, was in the habit of or was not tiring of) repeating this as a maxim(*). "Fashion passes, style remains" (or put in a semicolon if you want to avoid the comma splice in English) would be the most straightforward translation I can think of.
>
> So if she were to have repeated it in English in this particular interview after having said it in French, then "mode" (in the EN version) might be a sub-optimall gloss of the FR "mode", with "fashion" a correction. The gloss might have been authored by herself, the interviewer or an intermediary.
>
> Chris Waigl
>
>
> (*)
> ====
> « La mode passe, le style reste », ne se lassait de répéter Coco Chanel, dont l'impact sur la garde-robe contemporaine n'a toujours pas d'égal, prčs de quarante ans aprčs sa disparition.
> http://www.marieclaire.fr/,curriculum-style-coco-chanel-en-5-dates,20290,20721.asp
> ====
> --
> Chris Waigl -- http://chryss.eu -- http://eggcorns.lascribe.net
> twitter: chrys -- friendfeed: chryss
>
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