Aphorism: Mode passes; style remains. (Coco Chanel 1965) Question about French version

[Garson O'Toole]

Victor, thank you very much for sharing those great finds. Here is a
version of the maxim applied to clothes
in 1932 (probably).

Cite: 1932, Good Looks for Girls by Hazel Rawson Cades, GB Page 156,
Harcourt, Brace and Company. (Google Books snippet; Not verified  on
paper)

Fashions change from year to year, season to season, day to day — but
good style really goes on forever.

http://books.google.com/books?id=KATPAAAAMAAJ&q=+forever#search_anchor

On Tue, Aug 16, 2011 at 6:37 PM, victor steinbok <aardvark66 at gmail.com> wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       victor steinbok <aardvark66 at GMAIL.COM>
> Subject:      Re: Aphorism: Mode passes; style remains. (Coco Chanel 1965)
>              Question about French version
> -------------------------------------------------------------------------------
>
> I really got a laugh out of this find because it is almost diametrically
> opposite from the fashion quotes:
>
> http://goo.gl/m8lU4
> Roman life in Pliny's time. By Maurice Pellisson. 1897
> p. 75
>
>> It is indeed always the same story; beggars of Athens, beggars of Rome,
>> beggars of Paris--forlorn always, in all countries, your hovels have no
>> history. The houses where people die of cold are all built in the same
>> fashion and their style is eternal.
>
>
>
> Would anyone be surprised if I said that this book is a translation from
> French? It is.
>
>
> Here's another interesting early variant--that predates both Coco and YSL! =
> I
> don't know what caused this, but I spontaneously replaced "is eternal" with
> "endures" in the Google search string. The results were shocking.
>
> http://goo.gl/R35VM
> The Ohio Architect, Engineer and Builder. Volume 18(1). July 1911 [The talk
> took place in Spokane on June 5, 1911.]
> No American Architecture. Archibald G. Rigg Tells Spokane, Wash.,
> Architectural Club that the Name Is a Misnomer. p. 11/2
>>
>> Of the many things entering into the different architectural styles, the
>> influence of individuals has counted least. One generation of builders ha=
> s
>> taken up the work where its predecessor stopped. The fashions of
>> architecture perish ; style endures.
>
>
> Rigg's talk was published nearly in full.
>
> http://goo.gl/QWfcV
>  Architect and Engineer. Volume 25(3). July 1911
> p. 61
>
> I was looking for a French connection here too, but did not find one. And i=
> t
> did not originate with Rigg!!!
>
> http://goo.gl/j7G21
> American Renaissance: A Review of Domestic Architecture. By Joy Wheeler Dow=
> .
> 1904
>
>> The fashions of architecture=97they perish. Style endures.
>
>
>
> American Home (vol. 2?) from 1929 (verified internally, but not on paper)
> gives a preview, but with a blank snipped:
>
> http://goo.gl/7U27P
>
>> Fads come and go. Style endures.
>
>
> Another snippet from supposedly 1949.
>
> http://goo.gl/bn0Bh
> You and Your Personality: A Guide to Effective Living. By Esther Eberstadt
> Brooke. 1949 [The date is on the copyright page, but the snippet does not
> correspond to preview text.]
>
>> Do justice to your good points and don't penalize your bad ones by callin=
> g
>> attention to them with clothes that are not for such as you. Choose =97 a=
> nd
>> stick to=97 the style that is yours. Fashions are fleeting, but style
>> endures.
>
>
> Now, this one is more interesting as it certainly a book that might have
> been seen by Coco Chanel.
>
> Another one is attributed to Stanley Morrison (1976): "It proves merely tha=
> t
> fashion is not only fickle but freakish, whereas great style endures withou=
> t
> interruption."
>
> VS-)
>
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