brand = 'public image and reputation'

[Ron butters]

Why is it that 6 uses in four hours of the word "brand" should be considered "obsessive"?

Sent from my iPad

On Nov 30, 2011, at 4:52 PM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM> wrote:

> CNN has been using the word "brabd" obsessively these days. Just
> having the network on in the background for about four hours today, I
> heard "brand" being uttered a half dozen times or more.
>
> Best exx.:
>
> "Newt Gingrich is branding himself as an outsider."
>
> "The conventional wisdom is that Preseident Obama can't sell his brand
> in Pennsylvania."
>
>
>
>
> JL
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org