"major wow factor"; "Anandra"

[victor steinbok]

"wow factor" is a fairly standard turn of phrase on cooking reality
shows--Top Chef, Chopped, Next Iron Chef, etc. Contestants often get kicked
out for lacking it.

VS-)

On Thu, Dec 1, 2011 at 12:06 PM, Jonathan Lighter <wuxxmupp2000 at gmail.com>wrote:

> Expedia has been running a commercial for a few weeks in which fashion
> maven Tim Gunn exclaims "Major wow factor!"
>
> Hundreds of thousands of Google hits, though mainly as a noun phrase.
> GB has the NP back to 1999.
>

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