BOGO

[Victor Steinbok]

This is definitely the BOGO season and I see especially many on-line
retailers and big-box stores promoting their BOGO sales this year. And
it's been appearing in multiple formats: BOGO, bogo, Bogo, BoGo. To top
it off, where some years one might see Buy-One-Get-One-Free sale (a.k.a.
BOGOF), this year has been the year of BOGO X% off (in other words, X/2
% off on two items). Never mind the marketing aspect of it (attaching a
bigger percentage to only one item to make it appear to be a bigger
discount), it just appears to be pervasive this year. And this may not
be the first year that the "word" has been integrated into discourse and
full sentences in ads, but it appears to be much more common than usual.
Either way, OED does not appear to have it. In fact, it's limited to the
usual suspects (UD, Wiki, Wordnik, Acronym Finder) and Dictionary.com
(Random House, 2011).

     VS-)

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