rebranding

[Margaret Lee]

KFC was also advertising a few years ago as Kitchen Fresh Chicken.

--Margaret Lee

>> >Kentucky Fried Chicken --> KFC (to avoid the reference to "fried" food)
>
> Some of these abbreviations, like the above couple, overlap with the
> more general practice of euphemistic distancing by initialism
> extending to the rebranding of non-brands, as in V.D. and STD/STI
> (discussed here recently), along with E.D., P.E. (not the gym kind),
> and now in commercials Low T.  I like to think of these as plain
> brown wrapper initialisms.
>
> LH
>
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> The American Dialect Society - http://www.americandialect.org
>



--
"If the truth is half as bad as I think it is, you can't handle the truth."

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The American Dialect Society - http://www.americandialect.org


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The American Dialect Society - http://www.americandialect.org