strapline

[Victor Steinbok]

tagline, buzzphrase, jingle (a bit different, but related, if the
strapline is given a musical treatment) or just catchphrase

I am assuming you're referring to the type: "Bounty--a
quicker-picker-upper".

     VS-)

On 3/6/2011 1:38 PM, Tom Zurinskas wrote:
> Is there a USA equivalent to "strapline"?  subhead?  slogan?  Catchword and catchphrase exist but not catchline?
>
> "For those of us who are not British, Wikipedia defines strapline as "a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the wishes to be remembered by, particularly for marketing a specific.""

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