Dating of Commercial Meaning of "Bundle"

[Dan Goncharoff]

In 1969, IBM made a lot of headlines when it "unbundled" its "bundle" of
hardware and software.

In GB there is an interesting snippet from The Marketing Institution (1934),
p225, which might include a reference to a bundle of product and services,
but there is an exasperating ellipsis.

DanG

On Mon, Mar 14, 2011 at 1:46 PM, Shapiro, Fred <fred.shapiro at yale.edu>wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       "Shapiro, Fred" <fred.shapiro at YALE.EDU>
> Subject:      Dating of Commercial Meaning of "Bundle"
>
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> I would be interested in finding out how far back anyone can date the sense
> of the verb _bundle_ meaning "To sell related products or services in one
> transaction at an all-inclusive price."  Jesse, does the OED have citations
> for this sense, and, if so, what is the earliest one they have?
>
> Fred Shapiro
>
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