channel agnostic

Dave Wilton dave at WILTON.NET
Thu May 12 00:32:31 UTC 2011

It refers to sales channels. A channel is the distribution method by which
you bring your product or service to market. For a traditional product, you
might do direct sales with a dedicated sales team, resellers,
wholesale-retail, direct mail, etc.

"Middleware" occupies a space between the operating system/network and

So it looks like this firm provides middleware via a variety of engagements,
directly, licensed, system integrators, etc. There's not enough context to
say exactly what's going on here.

-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of
Laurence Horn
Sent: Wednesday, May 11, 2011 7:39 PM
Subject: Re: channel agnostic

At 2:04 PM -0700 5/11/11, James A. Landau <JJJRLandau at> wrote:
>A term I have not met before:
>"a team dedicated to the management, development and support of
>channel agnostic middleware services"
>As best as I can figure out, it means software that doesn't care
>what other software it has to communicate with.

I think we discussed "platform agnostic" earlier (meaning what used
to be called 'platform neutral'); perhaps this is a spinoff.


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