Articles

[Dan Goncharoff]

An Article of Faith for Marketers: Place No Faith in Articles

'The,' 'an' and 'a' Are Banned in iPod Age; Trying to 'Turn a Brand
Into a Religion'

By GEOFFREY A. FOWLER And YUKARI IWATANI KANE

http://online.wsj.com/article/SB10001424053111903895904576546910525327024.html?mod=djemTECH_t

DanG

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