Engineering amazing

[Joel S. Berson]

I saw it as a noun.

At 9/16/2011 12:37 PM, ronbutters at AOL.COM wrote:
>I saw "engineering" as a gerund, not a participle.
>
>Sent from my iPad
>
>On Sep 15, 2011, at 5:02 PM, Benjamin Barrett <gogaku at IX.NETCOM.COM> wrote:
>
> > I'm not sure whether to top-post or bottom-post now, but I don't
> see the connection between "engineering amazing" (vt + adj) and
> "Ram tough" (noun + adj).
> >
> > Benjamin Barrett
> > Seattle, WA
> >
> > On Sep 15, 2011, at 1:39 PM, Ronald Butters wrote:
> >
> >>
> >> Surely there are constructions galore of the form Noun +
> {Adjectivey thing}, particularly in advertising? "POM wonderful"?
> "the coffee delicious"? "Ram Tough"?
> >>
> >> On Sep 15, 2011, at 2:46 PM, Benjamin Barrett wrote:
> >>
> >>> On Sep 15, 2011, at 11:23 AM, Arnold Zwicky wrote:
> >>>
> >>>> On Sep 15, 2011, at 11:05 AM, Arnold Zwicky wrote:
> >>>>
> >>>>>
> >>>>> On Sep 15, 2011, at 10:46 AM, Benjamin Barrett wrote:
> >>>>>
> >>>>>> Sorry. Not the website (that was just for reference) but the
> expression. It's more engaging than Apple's "Think different."
> >>>>>
> >>>>> it *could* be that Lexus's "engineering amazing" was intended
> to convey 'engineering amazingly' (parallel to Apple's "think
> different"). but the interpretation i got was with "amazing" as a
> nouning of the adjective "amazing", so that it's the direct object
> of "engineering": Lexus engineers amazing stuff...
> >>>>
> >>>> of course, Apple's "think different" can also be read as
> involving a nouning: 'think of different things' or 'think in a different way'.
> >>>>
> >>>> arnold
> >>>>
> >>>
> >>> That's what sent my mind in circles on this one by Lexus: They
> are engineering [things that are] amazing OR They are engineering
> amazing [things]. What goes into your head is that if Lexus makes
> it, it is amazing.
> >>>
> >>> At the same time, I felt like "amazing" was nouny and tried to
> think of an alternative such as "amazingness."
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
>------------------------------------------------------------
>The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org