Engineering amazing

[Jonathan Lighter]

Just saw the commercial (one of several) in its entirety.

"Amazing" is a noun.

"When you pursue industry-leading safety, you don't just engineer
breakthroughs and simulation technology. You engineer amazing."

JL

On Fri, Sep 16, 2011 at 2:44 PM, victor steinbok <aardvark66 at gmail.com>wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       victor steinbok <aardvark66 at GMAIL.COM>
> Subject:      Re: Engineering amazing
>
> -------------------------------------------------------------------------------
>
> Ram Tough==Tough As [a] Ram~~Tough Like [a] Ram (with Ram==Dodge).
> Actually,
> interpreting "engineering" as a gerund, would add one more variant
> interpretation to "engineering amazing"--amazing engineering. But, I
> suspect
> that most people would see a verb there (participle).
>
> VS-)
>
> On Thu, Sep 15, 2011 at 5:02 PM, Benjamin Barrett <gogaku at ix.netcom.com
> >wrote:
>
> >
> > I'm not sure whether to top-post or bottom-post now, but I don't see the
> > connection between "engineering amazing" (vt + adj) and "Ram tough" (noun
> +
> > adj).
> >
> > Benjamin Barrett
> > Seattle, WA
> >
> > On Sep 15, 2011, at 1:39 PM, Ronald Butters wrote:
> >
> > >
> > > Surely there are constructions galore of the form Noun + {Adjectivey
> > thing}, particularly in advertising? "POM wonderful"? "the coffee
> > delicious"? "Ram Tough"?
> >
>
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