Good grammar vs. good taste revisited?

[Spanbock/Svoboda-Spanbock]

I'm liking googla = plural of google? (I'm always the last to hear.)

On Sep 23, 2011, at 4:43 PM, Laurence Horn wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
> Subject:      Good grammar vs. good taste revisited?
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>
> A currently airing commercial for Mercedes introducing its new line
> of cars, the [two-door] 2012 C Coupe, boasts that it has:
>
> More Power
> More Style
> More Technology
> Less Doors
>
> Let's see if it's a print ad too
>
>
> Not that I can see, but lots of (predictable) complaining googla to
> the effect that it "should" be "fewer doors".  I assume the "Less
> doors" was entirely intentional and harks back to Miller Lite's
> "Less filling"/"More taste" commercials as well as the general
> tendency for "less" to be the antonym of "more" in most contexts.
> And that we were supposed to notice.  It's not like a supermarket's
> "10 items or less" aisle, which is likely unintentional.
>
> LH
>
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