Engineering amazing

[Ben Zimmer]

On Tue, Sep 27, 2011 at 11:23 AM, Jonathan Lighter wrote:
>
> The commercial I mentioned is for Grant Thornton, management consultants.
>
> As the words materialize on the screen, a voice tells you,
>
> "Big doesn't win....
>
> "Original wins.
>
> "Fresh wins.
>
> "Smart wins."

And speaking of the opposition between "smart" and "big", there's a
commercial currently running for the Smart Car with a tagline
seemingly designed to appeal to Larry Horn: "Unbig. Uncar."

http://www.adweek.com/news/advertising-branding/ad-day-smart-car-134981

--bgz

--
Ben Zimmer
http://benzimmer.com/

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