one more "reveal"

[Victor Steinbok]

One more meant "one more example", not a new meaning. I've
overemphasized the "newness". That was not my intent.

     VS-)

On 2/7/2012 9:32 AM, Arnold Zwicky wrote:
> On Feb 6, 2012, at 8:26 PM, Victor Steinbok wrote:
>> A follow-up on earlier discussion of "the reveal".
>>
>> http://goo.gl/Vsmaa
>> Samsung March 22 event smells of Galaxy S III reveal
>> ... So we have one more "reveal"--unveiling of a new product that is held in
>> secret until the event. I've actually come across several of these in
>> the same context over the past couple of weeks, so I finally wanted to
>> post one.
> the earlier discussion (in 2009 and 2011) noted a revival of the sense 'a revealing, revelation, disclosure' (marked "rare" in OED2) in narratives and performances, esp. on tv, in advertising, and by magicians, where the word serves as a term of the trade, and the beginnings of an extension of this use into larger contexts, conveying 'unveiling' in general.  the Samsung quotation is right in line with this development, and i wouldn't think of it as *one more "reveal"*, unless we count each new context as providing a new sense.
>
> arnold

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