operandi

[Laurence Horn]

What, no sanitary napkins marketed as Modess Operandi?  (complete with detailed implementation instructions, of course)

LH


On Feb 29, 2012, at 12:37 PM, Victor Steinbok wrote:

> Operandi--from "modus operandi"--shows up in a lot of places. There is
> the European cell phone company by that name, fashion startup Moda
> Operandi, poorly-rated hair salon in Vancouver Modas Operandi,
> motorcycle magazine Motus Operandi, Blogus Operandi, graffiti artist
> Moddus Operandi, web design studio Modem Operandi, comic strip about
> models ModelOperandi, etc. That's just all silly or punning stuff--to be
> expected.
>
> Never mind that most cops and lawyers don't know what "MO" stands for.
>
> I look at Editor&Publisher to find something odd:
>
> http://goo.gl/4jXCJ
>> The traditional operandi of releasing the story is to immediately run
>> it after the copy editor dots the last "i."
>
> My assumption here is that this is simply a typo. I have found no other
> instances of isolated "operandi" other than corporate names. But I did
> not want to just let it by in case this is the beginning of a trend instead.
>
>    VS-)
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org