Word: showrooming

[Arnold Zwicky]

On Jul 5, 2012, at 10:24 AM, Garson O'Toole wrote:

> Headline at "Market Day on msnbc.com" with the timestamp of "28 minutes ago"
>
> Best Buy, other big retailers fighting back against 'showrooming' by
> Roland Jones
> [Begin excerpt]
> Big box retailers such as Best Buy have suffered from “showrooming,”
> where customers come into a store to find products they want to buy,
> but then walk out and purchase them for discounted prices at an online
> retailer, such as Amazon.com.
> [End excerpt]
>
> Wikipedia has an entry for "Showrooming". The earliest timestamp on
> the history page is "28 January 2012‎".
> http://en.wikipedia.org/wiki/Showrooming
>
> The term is mentioned in a New York Times article in December 2011...

more generally: the compound "showroom" has been verbed.  a few examples of many:

http://www.shopsmartmag.org/2012/03/have-you-showroomed-lately.html
Have you 'showroomed' lately?

http://maps.yankeegroup.com/ygapp/content/39ee48ea648548339e563c34cd288d0c/51/ARTICLE/0
Brick and Mortars: Don’t Be Showroomed Out of Business

http://twitter.com/etailinggroup/status/162941287635484672
Target doesn't want to 'showroom' for Amazon.

arnold

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