Hyperlocal

[Garson O'Toole]

Here is a cite in 1989 for "hyperlocal news". There are some
interesting matches for the hyphenated term "hyper-local", But this
cite was the earliest for "hyperlocal news" or "hyper-local news" in a
quick search.

Date: 1989 September 5
Newspaper: The Washington Post
Title: Behind the Smoke And Morals
Author: Charles Trueheart
Page: c07
Database: ProQuest

[Begin excerpt]
"The key to small-market news is understanding the power of kinetic
energy," the Toledo news director tells Robins. "It's all here-we-go
rock 'n' roll."
Not so the so-called "hyperlocal" news that's springing up on cable in
tiny markets of 50,000 or less. On these broadcasts of community
spelling bees, high school basketball games and sewer board meetings,
the production values may be more primitive, but their popularity and
effectiveness for advertisers are changing the landscape of local
news.
[End excerpt]


Here is a cite in 1921 for "hyperlocal politics".

Date: 1921 October 16
Newspaper: Coshocton Tribune
Title: The New American State
Page: 4
Location: Coshocton, Ohio
Database: NewspaperArchive

[Begin excerpt]
Three of the five Central American republics have had a surfeit of
hyperlocal politics. After 80 years of going it on their own hook they
have decided that there are limits, after all, to the blessings
derived by a small state from having its own way in every whim and
impulse.The reunion of Honduras, Guatemala and Salvador creating the
new nation of the Central American Federation, is, as indicating a
tendency, one of the most interesting developments in Pan-American
politics of recent years.
[End excerpt]

Garson

On Fri, Jul 6, 2012 at 1:55 AM, Benjamin Barrett <gogaku at ix.netcom.com> wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
> Subject:      Hyperlocal
> -------------------------------------------------------------------------------
>
> In this week's edition of "This American Life," Ira Glass has a segment on hyperlocal journalism. Wiktionary and Wikipedia have "hyperlocal," but not the OED or the AHD.
>
> The earliest I see on GB is 1867 (http://ow.ly/c3el4) followed by 1869 (http://ow.ly/c3emc), both religious in nature, perhaps intended as nonce uses.
>
> In 1940 (http://ow.ly/c3eo0), there is a citation with reference to photography. There are also a couple of reference to mathematics along the way but I don't recall when.
>
> In 1971 (http://ow.ly/c3epR), there is a nice precursor to "hyperlocal journalism": "...combined with a very modern demand for hyperlocal, small-production foodstuffs."
>
> In 1991 (http://ow.ly/c3esQ), "Time" magazine has: "Cable systems, which serve more circumscribed areas, have jumped in with a fresh twist: the news they provide is hyperlocal." Also in 1991 (http://ow.ly/c3evH): "Watch for an increase in local cable news. A recent Channels magazine article termed it "hyperlocal" coverage, and likened it to..."
>
> I don't see "Channels" online, but that is perhaps where to look to find the earliest citation for this meaning.
>
> Benjamin Barrett
> Seattle, WA
>
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