Antedating of "Demographics"

[Shapiro, Fred]

The New York Times, July 24, 1981, Friday, Late City Final Edition, Section D; Page 11, Column 1; Financial Desk, 662 words, Advertising; ELAN: FOR THE BLACK WOMAN, By Philip H. Dougherty, ELAN, a magazine for sophisticated, affluent college

... job is not only getting up a list of people who meet the target demographics or are striving to meet them, but get people who are already subscribers to magazines. They are the most  ...

Fred Shapiro



> demographic
>
> Draft additions December 2005
> As a count noun: a particular section of a population, typically defined =
> in terms of factors such as age, income, ethnic origin, etc., esp. =
> regarded as a target audience for marketing or broadcasting.
>
> 1984   Frederick (Maryland) Post 8 Mar. b2/3   The CBS Radio Network =
> gained in its target demographic, 25=9654 year-olds.
>
> --which strikes me as about right, although someone might could push it =
> back a year or two.  But not into the Vietnam War era, much less when =
> "the conflict" was still escalating.

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