concept == brand

Wilson Gray hwgray at GMAIL.COM
Tue Nov 20 21:45:29 UTC 2012

On Tue, Nov 20, 2012 at 2:43 PM, Victor Steinbok <aardvark66 at> wrote:
> other concepts

IMO, he means what he says. McDonald's has an entirely different
concept from that of Denny's or that of Red Lobster or that of
Outback, etc. He's not talking about merely variations - brands - of
the same concept, like McDonald's vs. Wendy's, for example.

All say, "How hard it is that we have to die!"---a strange complaint
to come from the mouths of people who have had to live.
-Mark Twain

The American Dialect Society -

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