Word (phrase?) of the year? - "double down"

[Victor Steinbok]

As usual, Ben beats us all to the punch.

But I am not entirely convinced that "double-down" must be either the
betting metaphor or the negative political one. Consider the whole
column here:

http://goo.gl/mOKdY
“Double Down” Debate Draws Kudos and Ire
> “When you think about being a woman, and you feel like you shouldn’t
> push forward, you should pull back because of having a baby or
> anything else, that is exactly the time to turn around and double
> down,” said Swisher.

The piece is full of catch phrases, including "lean in", "lean back",
"push back", "push forward", "pull back", "slow down", etc.

This is not a singular instance--just the first one I spotted. But it
has some interesting side bonuses as well.

VS-)




On 9/18/2012 2:30 PM, Ben Zimmer wrote:
> On Tue, Sep 18, 2012 at 2:21 PM, Joel S. Berson wrote:
>> As Mitt Romney is said to have done in his hastily-arranged press
>> conference in California yesterday evening.  And at other times, and
>> as others have been accused of doing.
> See my latest Word Routes column for more:
>
> http://www.visualthesaurus.com/cm/wordroutes/why-is-everyone-doubling-down/
>
> --bgz

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