Cottonelle "Bum Wipes"

[Dan Goncharoff]

Just bringing to the list's attention the recent ad I have seen on TV for
the Cottonelle Care Routine, the euphemistic official description for a
product called, in its current ad involving a British actress, "bum wipes".

http://www.ispot.tv/ad/7qkT/cottonelle-talk-about-your-bum

Not sure what is more interesting -- the use of the Briticism "bum wipe" or
the avoidance of the term in all written copy from Cottonelle.

DanG

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