brand = 'public image and reputation'

[Jonathan Lighter]

CNN Headline

"Pope Francis Rebrands the Catholic Church."

You know, I always thought the old logo was a little out of step with
today's active consumer. But maybe what CNN means by "rebrand" is "to
attempt to change public perception of."

In fact I'm sure that's what they mean, because they've been using the word
in that way since (IIRC) last year's election campaign.

JL


On Thu, Dec 1, 2011 at 8:56 AM, <ronbutters at aol.com> wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       ronbutters at AOL.COM
> Subject:      Re: brand = 'public image and reputation'
>
> -------------------------------------------------------------------------------
>
> Why is it that 6 uses in four hours of the word "brand" should be
> considered "obsessive"?
>
> Sent from my iPad
>
> On Nov 30, 2011, at 4:52 PM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> wrote:
>
> > CNN has been using the word "brabd" obsessively these days. Just
> > having the network on in the background for about four hours today, I
> > heard "brand" being uttered a half dozen times or more.
> >
> > Best exx.:
> >
> > "Newt Gingrich is branding himself as an outsider."
> >
> > "The conventional wisdom is that Preseident Obama can't sell his brand
> > in Pennsylvania."
> >
> >
> >
> >
> > JL
> > --
> > "If the truth is half as bad as I think it is, you can't handle the
> truth."
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



--
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org