schwag

[Ben Zimmer]

On Tue, Feb 5, 2013 at 12:56 PM, Jonathan Lighter wrote:
>
> Another old slip of paper.  This is a variant of the current "swag," items
> given away free to fans.
>
> 2007 _Mad_ (Oct.) 32: Why not? All the other superheroes have schwag!"

In OED3 with that sense from 1995.

--bgz

--
Ben Zimmer
http://benzimmer.com/

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